Rituals
09.19.18
Outside Magazine

Who Do That Voodoo Athletes and adventurers use rituals to get ready for big moments—whether it’s wearing a new pair of socks on summit day or bouncing the tennis ball exactly seven times before bashing a serve. Does it work? Steven Kotler explores the cutting edge of neuroscience, plus a little bit of black magic, to find out.

AD: Petra Zeiler

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